Blogging Out Loud

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Back Talk: How Do I Love Thee? Let Me Pin Away…

If a picture is worth a thousand words, then Pinterest — the photo-sharing social network that’s grown faster than any standalone website in history — is fast turning those figurative words into something tangible for brands and businesses. On Pinterest, users curate visual “boards” whose themes run the gamut of fashion and home design to cooking, photography, sports and more. When an image is “pinned” — or, tagged for inclusion on a user’s board — that person’s followers automatically see the image, which they can then “like” or “re-pin.” Thus, a cycle of brand loyalty and word of mouth marketing is born. And boy, are the talkers gawking. In December 2011, Pinterest registered 7 million unique viewers, a huge jump from 1.6 million in September 2011. ComScore recently reported the site hit 11.7 million unique monthly visitors in the United States. Only Facebook and Tumblr surpass the site in terms of average user screen time, and according to another report, Pinterest drives more traffic to company websites and blogs than Google+, LinkedIn and YouTube combined. Still not sweet on marketing’s newest darling? Consider the ways in which Pinterest can be used to share catalog images, coupons, even storyboards or other unique — but visual — aspects of a brand. A picture’s worth a thousand words, alright…

Maybe I’m just blogging out loud, but it seems like it behooves brands to be “easy on the eyes.” As the world becomes increasingly visual, tools such as Pinterest offer exciting new ways to engage consumers.

Which prompts the question: Do you think Pinterest is the sweetest new social media platform for brands? How would you like to see this platform utilized by your brands?

We’d love to hear from you in the comment section below. Or, join the conversation on Vertical Marketing Network’s Facebook page.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo: Pugnacious Spirit
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About JJ Nelson

Freelance blogger for Vertical Marketing Network; food writer; bartender.

16 comments on “Back Talk: How Do I Love Thee? Let Me Pin Away…

  1. Chanel Watches Replica
    June 23, 2014

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    Like

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  7. Leslie Drechsler (@ppcbuyers)
    February 17, 2012

    With audience 80% female audience; 55% between 25 – 44 yrs old – it can’t be ignored ;p

    There’s a lot of creative stuff brands are doing with boards and followers and if they’re smart they don’t just focus on pushing products. I’ve also seen infographics, conference slides, resumes, etc. from more service related sectors, which I really love.

    Plus, there’s market research available via Pinterest. For example, monitoring more popular pins to brainstorm new products or ideas for boards relevant to those products. And what a great place to further understand customer perception via pin descriptions and user comments (which can be exported fairly easily to excel)

    Like

    • JJ Nelson
      February 19, 2012

      Great points, Leslie! Thanks for posting!

      Like

  8. Cristina
    February 17, 2012

    I just joined Pinterest a week ago to see what it was all about…and I have to say it’s FANTASTIC! I love the viral effect it picks up, this is certainly a great gallery for a brand to showcase its products and create engagement with its consumers. Love it!

    Like

  9. Nicco
    February 16, 2012

    The viral component of Pinterest is really amazing. I also used Pinterest recently to find ideas for gifts by visiting some retail pin boards which was very helpful. Here’s a link to an interesting article with tips about promoting your business on Pinterest that some of you might find useful. http://www.business2community.com/pinterest/7-tips-for-using-pinterest-to-promote-your-business-0130793. Let the “Pin-sanity” begin!

    Like

  10. Paul D
    February 16, 2012

    I often ask myself what the next big thing in social media is going to be…and I had no idea pinterest had become such a phenomena. Their rate of growth is eye-popping and it centers around the same ideas as so many other social media platforms. There seems to be a constant reinventing of the wheel so to speak, and all feed off of the same ideas as Facebook. My question, is what will be the next social media platform that breaks away from Facebook centered ideas and becomes completely unique in itself. I know Google+ attempted to break the mold, but it’s popularity hasn’t crystallized as they had hoped.

    Like

  11. Kate
    February 16, 2012

    Hi,

    Just joined and its a fantastic site, which should be around for a while. The site seems to target do-it-yourselfers, which is a growing trend whether its cooking at home, redesigning your living room, or creating homemade birthday / christmas presents. I have a friend who’s crafti-ness was discovered on pinterest and was then featured in a major print magazine!

    Like

  12. Tara Opalski
    February 16, 2012

    My James Hardie siding remodeling company here in Chicago thought we were pretty savvy with social media tactics, but I had not head of pinterest. We sure have now and will plan on using it right away to share great project photos. Do potential customers use pinterest to help them make up their mind in choosing a contractor? If yes, are they searching our project photos from their potential contractor?

    Like

    • JJ Nelson
      February 19, 2012

      Pinterest is a fantastic resource for people seeking design inspiration and ideas. Contractors are encouraged to post great pictures with detailed descriptions so potential consumers see the many design options available with James Hardie products and your company’s capabilities too. Any more questions, let us know! Good luck and happy pinning!

      Like

  13. Diane
    February 16, 2012

    I am definitely intrigued with the idea of delivering a coupon – and wonder if this has been done – and any security concerns. Very interesting concept.

    Like

  14. Alice
    February 15, 2012

    I’m a fan! I’ve been with Pinterest since last summer before the hype began and i’m in love. I’m pretty much on it everyday looking for new things to “Pin” from recipes to stylish outfits that catch my eye. I love how i can organize my pins to keep track of them and can look back at them if I’m looking for something in particular. I’m drawn to it because its convenient and because it’s a way to organize my thoughts. I honestly think its the next best thing and believe that it’ll continue growing in the coming months. Images can easily go viral since they’re its so easily accessible. Plus, from a marketers prospective, its great because its free. I hope more good things show up on my pin feed.

    Like

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