Connecting You with the Latest Marketing Tips and Trends.
If a picture is worth a thousand words, then Pinterest — the photo-sharing social network that’s grown faster than any standalone website in history — is fast turning those figurative words into something tangible for brands and businesses. On Pinterest, users curate visual “boards” whose themes run the gamut of fashion and home design to cooking, photography, sports and more. When an image is “pinned” — or, tagged for inclusion on a user’s board — that person’s followers automatically see the image, which they can then “like” or “re-pin.” Thus, a cycle of brand loyalty and word of mouth marketing is born. And boy, are the talkers gawking. In December 2011, Pinterest registered 7 million unique viewers, a huge jump from 1.6 million in September 2011. ComScore recently reported the site hit 11.7 million unique monthly visitors in the United States. Only Facebook and Tumblr surpass the site in terms of average user screen time, and according to another report, Pinterest drives more traffic to company websites and blogs than Google+, LinkedIn and YouTube combined. Still not sweet on marketing’s newest darling? Consider the ways in which Pinterest can be used to share catalog images, coupons, even storyboards or other unique — but visual — aspects of a brand. A picture’s worth a thousand words, alright…
Maybe I’m just blogging out loud, but it seems like it behooves brands to be “easy on the eyes.” As the world becomes increasingly visual, tools such as Pinterest offer exciting new ways to engage consumers.
Which prompts the question: Do you think Pinterest is the sweetest new social media platform for brands? How would you like to see this platform utilized by your brands?
We’d love to hear from you in the comment section below. Or, join the conversation on Vertical Marketing Network’s Facebook page.