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Back Talk: Who’s Your Marketing Hero?

While superheroes scale tall buildings, real life heroes inspire us to reach new heights. Who is your marketing hero? Share your thoughts below.

Certain kinds of heroes may get more attention than others, but that doesn’t mean each doesn’t deserve a place on the cultural index. While events like Comic Con highlight the impact of comic book culture on the popular one and, thus, marketing to the masses, real life heroes have been affecting our industry for decades, using their own secret talents, special powers and vision to shape the direction of marketing and the people who dedicate their careers to it. Steve Case is credited for bringing the Internet to the masses with a once little and now ubiquitous thing called AOL. American Airlines CEO Bob Crandall was a loyalty program pioneer; these days, loyalty programs drive competition and sales. Zig Ziglar’s name is magnetic in its own right, yet it’s his work as a motivational speaker and sales trainer that’s launched him to hero status. My Vertical Marketing Network coworker and personal hero Betsy Berman gives Apple’s Steve Jobs credit not just for his ideas, but also for the way they are packaged and marketed. She, meanwhile, has taught me smaller but no-less-important lessons, such as how to “think like a marketer” and engage the consumer world with open and critical eyes. The list could go on and on, and it will, with your help.

Maybe I’m just blogging out loud, but it seems like heroes come in all shapes and sizes and even disguises. Real life heroes inspire and affect change; nothing says “super” more than that.

Which prompts the question: Who is your business and/or marketing hero? Has a certain person captivated you and inspired you to take your career to new heights?

We’d love to hear your thoughts in the comments section below! Or, join the discussion on the Vertical Marketing Network Facebook page.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: sakeeb

About JJ Nelson

Freelance blogger for Vertical Marketing Network; food writer; bartender.

4 comments on “Back Talk: Who’s Your Marketing Hero?

  1. Pingback: 15 Years, 15 Marketing Insights — Part II. « Blogging Out Loud

  2. Paula
    October 6, 2011

    The family at Vertical Marketing are some of the most hard working professionals I know. They are truly dedicated and exceed expectations. As I read my husband’s comments, I recognize the names of friends and teachers who assisted him in keeping his vision for having his own company. Never doubting that, his integrity and honesty have always made him my hero.


  3. Kevin Berman
    October 5, 2011

    Betsy’s my marketing hero, too. She’s the reason I’m in the business in the first place.

    –Kevin “Son of Betsy” Berman


  4. Philip
    October 5, 2011

    My marketing heroes are many. From my first client-side supervisor (Sandi Lawson) who told me “don’t be afraid of making decisions that are well-thought out because if the decision goes awry I can always get you out of it”, to my last client-side VP (Al Poe) who taught me to approach “marketing like a street fight and we be prepared for all kinds of hell to break loose.” Along the way when I made the switch from the client-side to the agency-side of the business, I had a supplier friend (Jack Lindberg) that told me “celebrate the victories but not too hight and commiserate on the losses but don’t get too down”. There are so many more marketing heroes, but my everyday marketing hero is really not a professional in marketing. It is my spouse (Paula) who provides insights on all types of marketing challenges that my clients and agency face.


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This entry was posted on October 4, 2011 by in Uncategorized and tagged , , , , , , .

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