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As summer begins to wind down, consumers are embracing fall and the back-to-school frenzy that comes with it. Once again, Target is the preeminent educator of innovation and inspiration, this year offering new in-store interactive technology, Facebook promotions and online coupons. And what’s the first lesson of the back-to-school season? Be on the leading edge of promotion for your brand. Coupon Cabin recently polled some 3,400 parents and found 64% plan to use coupons and/or online codes for back-to-school shopping, and 43% of that shopping is expected to happen online. Meanwhile, new social networks and applications such as Spotify and Want It are influencing the ways brands and consumers interact and spend. It’s a virtual pep rally, and savvy marketers should catch the spirit.
Maybe I’m just blogging out loud, but it seems like back-to-school promotions can inspire longing in kids and their parents alike. Marketers can learn a lot by doing a little homework.
Which prompts the question: School supplies aside, what’s your “back-to-school” essential? What integrated marketing campaigns and/or innovations have caught your eye, and how will you use them?
Please share your thoughts with us!