Blogging Out Loud

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Back Talk: What’s Your Back-To-School Essential?

It's time to sharpen your pencils and your eye for integrated marketing campaigns. Back-to-school season is loaded with lessons for savvy marketers; share your season essentials below.

As summer begins to wind down, consumers are embracing fall and the back-to-school frenzy that comes with it. Once again, Target is the preeminent educator of innovation and inspiration, this year offering new in-store interactive technology, Facebook promotions and online coupons. And what’s the first lesson of the back-to-school season? Be on the leading edge of promotion for your brand. Coupon Cabin recently polled some 3,400 parents and found 64% plan to use coupons and/or online codes for back-to-school shopping, and 43% of that shopping is expected to happen online. Meanwhile, new social networks and applications such as Spotify and Want It are influencing the ways brands and consumers interact and spend. It’s a virtual pep rally, and savvy marketers should catch the spirit.

Maybe I’m just blogging out loud, but it seems like back-to-school promotions can inspire longing in kids and their parents alike. Marketers can learn a lot by doing a little homework.

Which prompts the question: School supplies aside, what’s your “back-to-school” essential? What integrated marketing campaigns and/or innovations have caught your eye, and how will you use them?

Please share your thoughts with us!

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: aaron13251

About JJ Nelson

Freelance blogger for Vertical Marketing Network; food writer; bartender.

2 comments on “Back Talk: What’s Your Back-To-School Essential?

  1. joannemhilton
    August 24, 2011

    I have to say that I absolutely love the Target campaign. It’s really engaging! Coupons, coupons, coupons. My kids are avid clippers as each have young children of school age and they need to have their dollars stretch as far as they can.


  2. Nicco
    August 23, 2011

    Staples has done a nice job with online campaigns featuring hot back-to-school coupon offers, 1 cent school supplies and Foursquare check-in promotions in-store to make donations to local schools. They also have a printer ink cartridge recycling program that our local schools participate in to raise funds for supplies in budget-strapped CA schools.


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