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Will your brand take advantage of Google+? Multiple studies released last week confirm the new social network from Internet powerhouse Google is here to stay. In its quarterly survey of mobile developers, IDC discovered two-thirds of the 2,000-plus respondents believe Google+ can — and will — catch up to Facebook. Having accumulated more than 25 million users in five weeks, Google+ is following a trajectory similar to Facebook’s, although the pace is much faster, and therefore more formidable. Despite this, responding last week to Vertical Marketing Network’s analysis of Google+, several industry insiders suggested the new medium is cumbersome and potentially unnecessary for certain brands, especially since Google+ has yet to open its doors for business, so to speak.
Maybe I’m just blogging out loud, but it seems like we need to emphasize the “social” in social media. As the party gets more crowded, marketers will have to budget their time, energy and creativity in calculated ways, but that shouldn’t discourage a positive R.S.V.P.
This, then, forces marketers to consider how — and where — they will spend valuable energy and resources. How will you make these decisions? How does a brand choose which social media forums are right for them?
We want to hear your thoughts!