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Back Talk: What’s Your One Thing?

In marketing, bright ideas are a dime a dozen. So, if given the chance to teach a marketing class, what would be your one thing -- or, the brightest lesson -- that you would teach your students?

If the old saying is true, trends may come and go, but some things – like memorable ad campaigns, trademarks, face tattoos and, of course, style – are forever. The same can be said of the tenets of marketing. In January, Vertical Marketing Network made 7 industry projections for 2011, and while we’ve already seen several of these come true (discount websites are thriving, digital advertising has become commonplace and web video is pulling more consumers away from their TVs), we’ve also noticed some tried and true tactics – such as coupons and product samples – getting much-needed makeovers.

Maybe I’m just blogging out loud, but it seems like marketing is defined just as much by the fundamentals as it is by the future. What does this mean for marketers in the making?

If you were teaching a course on Marketing 101, what would be your one thing – or, the biggest lesson – you’d want your students to take away? How would go about imparting its importance and value?

Please share you thoughts.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: wisdomlight

About JJ Nelson

Freelance blogger for Vertical Marketing Network; food writer; bartender.

4 comments on “Back Talk: What’s Your One Thing?

  1. Cathy
    April 14, 2011

    I agree with Christine, know your consumer. Learning everything about your customer can help catch their attention in this overstimulated world. I would also focus on growing the brand and becoming a house hold name. State Farm did a great job at this. With their clever jingle and funny ads it has become a part of pop culture. If you search State Farm on YouTube you can find people singling along and reenacting the commercial.


  2. Cynthia Batterman
    April 13, 2011

    Focus!!! Decide on a unique point of difference, on a strategy, on a simple but compelling message, on a a consumer target … but whatever you decide, focus on it! You can’t be everything to everyone without diluting your efforts.


  3. Christine
    April 13, 2011

    Know your consumer/audience. The most creative marketing campaigns can fail if you don’t know who or how to market to your target audience.


  4. Jeff
    April 12, 2011

    I like to tell my design students that in the world of marketing, clarity trumps cleverness almost every time. Of course there are exceptions, but the primary rule is clear communications=effective marketing.


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