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If the old saying is true, trends may come and go, but some things – like memorable ad campaigns, trademarks, face tattoos and, of course, style – are forever. The same can be said of the tenets of marketing. In January, Vertical Marketing Network made 7 industry projections for 2011, and while we’ve already seen several of these come true (discount websites are thriving, digital advertising has become commonplace and web video is pulling more consumers away from their TVs), we’ve also noticed some tried and true tactics – such as coupons and product samples – getting much-needed makeovers.
Maybe I’m just blogging out loud, but it seems like marketing is defined just as much by the fundamentals as it is by the future. What does this mean for marketers in the making?
If you were teaching a course on Marketing 101, what would be your one thing – or, the biggest lesson – you’d want your students to take away? How would go about imparting its importance and value?
Please share you thoughts.