Connecting You with the Latest Marketing Tips and Trends.
South by Southwest 2011 just wrapped up, and in the past few years, many of today’s leading social media platforms (think Twitter, Gowalla) used the SXSW festival as a springboard into popular culture. According to reports, “location-based apps, crowdsourcing and the relationship between brands, advertisers and consumers in a social media context were the most dominant themes” of the festival’s interactive branch last week. We’ve already seen smart brands such as The Container Store, Nordstrom, Sears and Wal-Mart create forward-thinking programs that allow consumers to shop online and pick their purchases up in stores a few hours later, which will inevitably impact the way we think about shopper marketing. Meanwhile, last week The Gap ran a 24-hour promotion via its Facebook page inviting shoppers to “Make a Deal,” or name a price for consumer goods that the denim and khaki giant could then accept or counter. Now that’s brave new shopping.
Maybe I’m just blogging out loud, but it seems like we’re seeing signs of marketing’s Next Big Thing. With seemingly endless opportunities for brands to engage consumers, marketers have their hands full, but not tied.
Which begs the question: what do you think is the next big thing in marketing? And, how will it translate for consumers?
Please share your thoughts on the topic.