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Smartphones are now outselling computers, and the iPad is the hottest selling single electronic device. DVRs are being utilized at skyrocketing rates, as viewers fast-forward past commercials. Even television broadcasts are directing viewers to computer screens during commercial breaks for special behind-the-scenes features and interviews (ABC drew major flack last week from advertisers for encouraging Academy Awards viewers to do just that).
Maybe I’m just blogging out loud, but where does all of this convergence leave television? Is traditional network TV advertising starting a death march, or will it always play an important role in reaching large masses of consumers?
Tell us what you think of the future viability of network television.
This week, Blogging Out Loud and Vertical Marketing Network introduce a new feature, Back Talk, and we hope it inspires you to get involved in the conversation. Marketing is a complicated and varied business, and it’s inspiring to think out loud and blog things out. So, don’t be afraid to chime in.