Back Talk: What Olympic Campaigns Scored Gold?
Originally posted on Blogging Out Loud:
They seem to have passed in a blink of an eye, but the 2012 Summer Olympics will surely remain top of mind, and not…
Brilliant or Clueless? Which Brand Marketer are You? (INFOGRAPHIC)
The marketing field has seen brilliant minds surface: Ann Handley, the content marketing queen who wrote “Content Rules,” the manual for creating content that engages customers; Jay Baer, speaker, consultant, … Continue reading
How to Generate Brand Innovation and Creativity – Business Leader Roundtable
Do you agree that most marketing professionals are better executors than innovators and focus primarily on optimizing their current business model versus looking for game-changing creativity? But what if this … Continue reading
Celebrity Endorsements: The Good and the Ugly
Over $50 billion is invested globally in celebrity endorsement sponsorships. And for good reason: consumers buy into celebrities and the products they pitch. As reported by Nielsen research, people who … Continue reading
Partnership Marketing: The Secret To Elevating Your Brand
You’re a marketer—you thrive on finding solutions. The audience you want to reach is out there. How do you get access? That’s where partnership marketing comes in. Effective partnership marketing … Continue reading
Six Ways Your Brand Can Dominate Facebook Newsfeed
More than half of all Americans over the age of 12 are on Facebook. And in the last 24 hours, 84% of those folks have spent at least 42.1 minutes on the … Continue reading
Is Your Brand Getting the Most out of its Marketing Investment? Here’s How to Find Out.
91% of senior corporate marketers believe that successful brands use customer data to drive marketing decisions, yet 65% said that comparing the effectiveness of marketing across different digital media is … Continue reading
5 Genius Marketing Moments Inspired by Don Draper
The creative process Don Draper and the advertising team of Sterling Cooper go through on “Mad Men” for their clients is a large part of what makes the seminal … Continue reading
Five of the Best Marketing “Aha” Moments …Ever!
In our marketing profession, what is truly better than that satisfying moment when the light bulb goes on and the solution we’ve been searching for is suddenly revealed—and then surpassed … Continue reading