Back Talk: What Olympic Campaigns Scored Gold?
Originally posted on Blogging Out Loud:
They seem to have passed in a blink of an eye, but the 2012 Summer Olympics will surely remain top of mind, and not…
Why Your Brand MUST Be on Snapchat in 2016
8,796: the number of photos shared every second—every second—on Snapchat. Six billion daily Snapchat video views. 400 million Snapchat snaps per day. Snapchat now boasts 100 million active users each … Continue reading
Three Easy Steps To Turn Your Employees’ Passion into Brand Advocacy
What can we learn from world-class companies that are successfully leveraging job satisfaction into big time brand benefits? 86% of Americans are finding satisfaction in their jobs, which is an … Continue reading
Five Ways to Inspire Immediate Response on Social Media
Marketing spending on social networks has ramped up in 2015 by 31%, passing the $10 billion mark for the first time ever. Brands are putting a premium on social media communications for … Continue reading
Top Five Ways to Ensure Impactful Digital Communications
Only 2.8% of participants thought that ads on website were relevant to them and that 18- to 34-year-olds were far more likely to ignore digital banner ads than they were traditional … Continue reading
What’s the Missing Ingredient for Social Media Branding?
Instagram, Twitter, and Facebook have replaced “mom’s box of recipes” as the go-to for an estimated 50% of consumers when planning meals. On Pinterest, which boasts 42% of American women and … Continue reading
Brilliant or Clueless? Which Brand Marketer are You? (INFOGRAPHIC)
The marketing field has seen brilliant minds surface: Ann Handley, the content marketing queen who wrote “Content Rules,” the manual for creating content that engages customers; Jay Baer, speaker, consultant, … Continue reading
How to Generate Brand Innovation and Creativity – Business Leader Roundtable
Do you agree that most marketing professionals are better executors than innovators and focus primarily on optimizing their current business model versus looking for game-changing creativity? But what if this … Continue reading
Celebrity Endorsements: The Good and the Ugly
Over $50 billion is invested globally in celebrity endorsement sponsorships. And for good reason: consumers buy into celebrities and the products they pitch. As reported by Nielsen research, people who … Continue reading
Partnership Marketing: The Secret To Elevating Your Brand
You’re a marketer—you thrive on finding solutions. The audience you want to reach is out there. How do you get access? That’s where partnership marketing comes in. Effective partnership marketing … Continue reading
Six Ways Your Brand Can Dominate Facebook Newsfeed
More than half of all Americans over the age of 12 are on Facebook. And in the last 24 hours, 84% of those folks have spent at least 42.1 minutes on the … Continue reading
Is Your Brand Getting the Most out of its Marketing Investment? Here’s How to Find Out.
91% of senior corporate marketers believe that successful brands use customer data to drive marketing decisions, yet 65% said that comparing the effectiveness of marketing across different digital media is … Continue reading
5 Genius Marketing Moments Inspired by Don Draper
The creative process Don Draper and the advertising team of Sterling Cooper go through on “Mad Men” for their clients is a large part of what makes the seminal … Continue reading
Five of the Best Marketing “Aha” Moments …Ever!
In our marketing profession, what is truly better than that satisfying moment when the light bulb goes on and the solution we’ve been searching for is suddenly revealed—and then surpassed … Continue reading
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