You Can’t Do That On Television.

February 21, 2012

Apple, Google help marketers envision the future of television. Forrester Research estimates that by 2016 half of all households will have web-enabled devices on their televisions, so it’s no wonder techies were abuzz last week when a certain Apple product mysteriously ran out of stock on several online outposts. Amazon, BestBuy and Wal-Mart stopped selling the Apple TV, sparking rumors that the brand’s highly anticipated reveal of a newer and better Apple TV is fast approaching. The folks over at Google certainly appear to be anticipating a move from Apple; last Monday they announced a YouTube update for their Google TV (Google owns YouTube), and let us not forget YouTube’s ambitious 96-specialty channel rollout that launched in December. This posturing makes sense; 25% of televisions made this year will feature web capabilities, and not just those made by Apple and Google. LG, Philips, Samsung and Sony are in on the game, so now, the focus has naturally turned to content. Televisions that can easily stream online content may pose a threat to traditional programming, but they also indicate a clear shift in the way consumers experience the online world. The Online has become so ubiquitous that it’s taking over the heart of the American home, the television. The question is: how can marketers use this to their advantage?

Maybe I’m just blogging out loud, but it seems like television has never looked so good. Web-enabled devices offer another medium for brands and consumers to connect. Siri, pass the remote.

YouTube’s new channels are attracting plenty of hits, and they’re making the same point cable TV made 30 years ago: there’s power in niche programming. This is great for brands, as it expands the ways in which they can sell themselves. Should every brand hire writers and directors to compete in this expanding universe? Not necessarily. But it’s important — and valuable — to consider ways to incorporate online video content into your digital strategy, not just because Google’s betting on it, but because consumers are buying into it. Last week, Adweek reported that a mommy-themed channel called The Moms View has attracted 60,000 subscribers and 2.1 million views in two months time (as of this post that number has jumped to 2.3 million views, and 60,500 subscribers). A Hispanic-themed channel called Tutele has 25,000 subscribers, and another science-themed channel called SciShow has 100,000 subscribers. The channels are as diverse as the public viewing them. Best of all: they’re free to watch and easily shared. My Vertical Marketing Network colleagues and I see the most compelling challenge as deciding The How and The When. That is, how can online video content engage consumers in meaningful and useful ways? And when is it appropriate? The answers to these questions will surely reveal themselves in good time.

And be assured, we’ll be watching.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo:  Stock photo

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Posted by JJ Nelson

R U Ready 4 Mobile Marketing?

January 17, 2012

Consumers prefer SMS to email when receiving promotional deals.

The past decade has seen cell phones grow sleeker and “smarter”; most boast bells and whistles such as cameras, email, Internet accessibility and even video cameras. Yet for all the technological advancements, one cell phone feature has remained virtually the same: the text message. In November 2011, ComScore estimated 234 million Americans ages 13 and older own mobile devices (globally, that number is at 5.3 billion). Of the U.S. subscribers, 72.6% send and receive text messages. According to CTIA, the mobile industry trade group, some 3-5 billion text messages are sent and received every year, and 97% of those messages are opened. When compared to the 33% of U.S. mobile users who use their devices to access social media websites and blogs, the obvious is revealed: it might not be the fanciest trick in the bag, but SMS, or text messaging is an effective and popular way to engage consumers. Or, as Naushad Huda, from Vertical Marketing Network’s mobile marketing partner agency Textopoly adds: SMS should be part of every brand’s mobile strategy. “It’s more of a promotional tool than a branding tool,” he concedes, but “it’s a driver. It drives consumers to a mobile campaign.

Maybe I’m just blogging out loud, but it seems like cell phones and mobile marketing campaigns have a lot in common. While once they were accessories, now they are necessities.

SMS (short message service) enables cell phone users to exchange information, but it also can act as a gateway for consumers to learn more about a brand or promotion. Huda used last year’s VitaminWater campaign featuring none other than Gary Busey playing Fantasy Football lawyer Norman Tugwater as an example of how far a SMS campaign can reach. The VitaminWater campaign launched with a billboard in Times Square, which prompted fans to text message a code to receive a reward. That “reward” was a phone call from Tugwater himself, followed by a text message back that contained a link to an online video featuring Busey as the fictional Tugwater and real-life football star Adrian Peterson (there’s even a cameo from Shaq). At the close of the video, consumers had the option of sharing the video on social media outlets such as Facebook and Twitter. In other words, the SMS was a gateway to a multi-faceted mobile marketing campaign. It created brand awareness, it entertained, it engaged consumers and it prompted them to share their enthusiasm, all via their cell phones. But not all mobile marketing campaigns need be so involved. Vertical Marketing Network is currently working on a client campaign that will be more basic in structure, but suits the needs of the brand by promoting retail and special events. Research shows that SMS promotions such as these are effective. The Direct Marketing Association recently conducted a study that found that among mobile users text messaging remains the preferred vehicle for receiving promotional offers: 33% prefer text messaging; 21% prefer the Internet; 11% prefer mobile apps; and 8% prefer voice mail.

Mobile marketing: 160-character messaging, and a clutter-free marketer’s dream.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo: Anthony Dodd

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Posted by JJ Nelson

What Would a Marketer of the Year Say?

November 29, 2011

5 Questions For Bill Weintraub — industry veteran and visionary.

For Bill Weintraub, the strategy behind successful marketing has not changed much over time: know your product, know your audience and communicate effectively.

Our industry is teeming with great leaders and visionaries, people from whom we all have much to learn. Bill Weintraub is one such person. After all, he’s been BrandWeek magazine’s Marketer of the Year and was named Outstanding Chief Marketing Executive by Frohlinger’s Marketing Report. He’s served as Chief Marketing Officer at Tropicana and Coors Brewing, and prior to that, he managed brands for the Kellogg Company, where his leadership fostered new success for Kellogg brands and marketers alike, when he championed efforts to allow food products to make health claims and thus ushered in a new era in food marketing. Before that, he managed iconic brands such as Scope, Prell, Sure and Crest for Procter & Gamble. Bill is currently a faculty member at the University of Colorado and an executive mentor to M.B.A. students at the University of Denver. We caught up with Bill last week and — not surprisingly — he had plenty of knowledge to share from his own storied and successful career in marketing and how it relates to current trends in marketing and popular culture.

Blogging Out Loud: You’ve seen a lot of changes over the years. How do you identify passing fads from lasting trends? Is there a secret?

Bill Weintraub: I really don’t think the underlying principles of communication and persuasion have changed that much since the times of Aristotle. Too many people — in the media, especially — get hung up on fads. Fads, or fashions, they come and go. For me, it’s the underlying principles of communications and strategy that matter:

– Understanding your product and/or service
– Identifying the consumer group for which its benefits are important
– Utilizing communication to demonstrate that

Some people don’t understand these basic principles. They get hung up on the fad.

BOL: What are your go-to resources — whether they are on the streets, in print or online — for keeping up on trends?

BW: I’m a big believer in magazines, whether I’m reading them on my iPad or physically. I read AdAge, Adweek, Business Week and Fortune. But I’m also a big believer of keeping track of pop culture, by reading magazines like People and US Weekly. That’s what people are interested in, so for me, it’s more important to keep in touch with pop culture.

BOL: When teaching, how do you balance new platforms, such as social media, against tried and true tricks of the trade?

BW: I don’t think social media — or, any one medium — is that important. Social media may work for some brands, and it may not for others. Television is still the dominant medium of our time — it accounts for two-thirds of spending among major advertisers — and the reason why is you can tell a story and dramatize something on television that you can’t in other mediums. That’s not to say social media, outdoor media, radio, and newspapers don’t have a place.

The key point is what advertising causes you — as a consumer — to switch to another brand from your current brand. That’s what effective marketing is about; it’s no more difficult than that. What causes brand switching? Does that advertising give the consumer some inclination to say, “You know what, I’m going to switch…” Does it provide some motivation? It’s mundane stuff. You have to understand pop culture, and a little bit of psychology. Think out how real people act. That’s how people make decisions.

BOL: What social media platform do you find most exciting and why?

BW: I go on Facebook and I follow some Twitter [feeds], but I don’t think it’s that important. If there’s a strategy that communicates some advantage to some group of consumers for whom that message resonates — that’s what important. Being cool isn’t that important. Look at what Pepsi did last year when they tried to be “cool” and shifted monies from television to social media; they really screwed up…

BOL: What marketing and promotional campaigns/tools are you excited about now?

BW: I don’t consider myself a dilettante of what’s good. If it builds business, it’s good. For you or I to judge advertising before we know the results, it’s very risky. There’s no correlation between what consumers like and effective advertising. It might be a little different in terms of promotions because you have the element of price, particularly in this economy, when people are more concerned about price. I think PR works the same way. In a sense, social media can be a vehicle for good PR, as long as there’s a strategy.

“5 Questions For” is a new and occasional feature in which Blogging Out Loud interviews influential industry leaders on current and future marketing trends.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: Stock photo

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Posted by JJ Nelson

Back Talk: Have You Gone QR?

September 20, 2011

For brands and marketers looking to tap new technologies, it's hip to be square, as in QR code square. The 2-D bar codes can be used as gateways for consumers to access special information.

About a year ago, Vertical Marketing Network blogged about what some industry insiders were touting as the Next Big Thing. While they may not be as ubiquitous as Facebook fan pages and Twitter feeds, there’s no denying that QR codes are popping up with more regularity, on packaging and in publications, on billboards and even the sides of taxi cabs. Short for Quick Response code, QR codes are 2-D bar codes that can be scanned using a smartphone camera to then transmit information, and they (along with 3-D technologies such as WiMO) are helping brands in the auto (Ford, Chevy), beauty and fashion (Calvin Klein) and entertainment (CBS, HBO) industries engage consumers and redirect them to company websites, product and promotional content, and special features. Toys ‘R’ Us is using them on in-store product signage, where they’ll likely attract young consumers with their video game-like graphic. Meanwhile, Quaker Oats has gone QR in a different vain, placing them on in-store signage and product packaging to encourage parents – not kids – to scan them to then send young fans personalized messages from teen heartthrob Nick Jonas. And in perhaps the boldest indicator of the potential for QR codes, a supermarket recently set up a “virtual grocery” in a South Korean subway stop, in which consumers could “shop” with a quick point and scan; then, after checkout, the virtual goods were made real and delivered to the homes of surely happy shoppers.

Maybe I’m just blogging out loud, but it seems like now more than ever it’s hip to be square. QR codes are effective and forward-thinking, not to mention fashionable and fun. As technologies continue to develop, so too will opportunities to implement them.

Which prompts the question: Do you think this hype is justified? What interesting campaigns have caught your marketing eye and caused you to go QR?

Please share you thoughts.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: JA_FS

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Posted by JJ Nelson

Back Talk: What’s Your Back-To-School Essential?

August 23, 2011

It's time to sharpen your pencils and your eye for integrated marketing campaigns. Back-to-school season is loaded with lessons for savvy marketers; share your season essentials below.

As summer begins to wind down, consumers are embracing fall and the back-to-school frenzy that comes with it. Once again, Target is the preeminent educator of innovation and inspiration, this year offering new in-store interactive technology, Facebook promotions and online coupons. And what’s the first lesson of the back-to-school season? Be on the leading edge of promotion for your brand. Coupon Cabin recently polled some 3,400 parents and found 64% plan to use coupons and/or online codes for back-to-school shopping, and 43% of that shopping is expected to happen online. Meanwhile, new social networks and applications such as Spotify and Want It are influencing the ways brands and consumers interact and spend. It’s a virtual pep rally, and savvy marketers should catch the spirit.

Maybe I’m just blogging out loud, but it seems like back-to-school promotions can inspire longing in kids and their parents alike. Marketers can learn a lot by doing a little homework.

Which prompts the question: School supplies aside, what’s your “back-to-school” essential? What integrated marketing campaigns and/or innovations have caught your eye, and how will you use them?

Please share your thoughts with us!

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: aaron13251

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Posted by JJ Nelson

What’s “In-Store” For Marketing?

June 14, 2011

Despite modern advances, face-to-face demos still draw buyers.

Vertical Marketing Network's recent campaign for Bandai America's Power Rangers toy line used traditional and modern methods to drive consumer traffic. Smart brands recognize in-store demos still mean consumer magic.

When Sam Walton took Wal-Mart public with 15 stores in 1972, he noted: “Results are only in the marketplace.” Out of this philosophy the term “retailtainment” was coined two decades later, and along with it, the creation of in-store events to motivate consumers to interact with brands. Ever since, marketers have seen a significant rise in in-store marketing as brands seek to engage shoppers, create brand differentiation and increase sales. But retailtainment is about more than getting a product into the hands of consumers to sample. In-store events are partnerships; they strengthen relationships between brands and retailers by focusing attention at the former while driving traffic to the latter. In other words, they’re good for everyone, and successful campaigns from brands such as Health Mart Pharmacy, Target, SC Johnson’s Glade and Bandai America’s Power Rangers toy line have affirmed what’s in-store for in-store marketing.

Maybe I’m just blogging out loud, but in today’s marketplace, where consumer expectations are growing with every new technology, there are virtually limitless ways to reach prospective consumers. Through all this, making a connection – especially a face-to-face one – still produces magic.

With the myriad ways to engage consumers online and “on-Phone,” one might assess in-store marketing is headed the way of the coupon; that is to say, almost exclusively digital and interactive. To some extent, that’s true. In the last year, we’ve seen in-store campaigns go virtually virtual, often to positive consumer response. But last week’s successful Vertical Marketing Network campaign for client Bandai America proved once again that no amount of modern gizmos can beat the tried and true in-store demo. All Toys ‘R’ Us stores nationwide hosted demos for kids ages 3 and up and their parents to sample the newest Power Rangers Samurai Megazord toy. While pre-event support for “Megazord Demo Day” did benefit from some modern touches, such as blog mentions, email blasts and Facebook communications, there were also more traditional ones, such as roto ads and in-store signage leading up to the event. To further power involvement and purchases, participants received goodie bags filled with Power Rangers Samurai Megazord paraphernalia, as well as a coupon for a same-day purchase. Health Mart Pharmacy took a similar route recently, when it teamed with a variety of sponsors to create brand awareness and educate communities about diabetes. Using a mobile health vehicle that offered free health screenings, consumers were targeted through traditional means (think flyers) and social ones. More stationary, but no less effective, was Target’s 2010 Back to College campaign, which saw the retail giant hosting beauty, fashion and lifestyle stations for college students in stores nationwide. To drive store traffic, the brand created teaser experiences on college campuses, and then fueled the campaign on Facebook and with text-to-win prizes. SC Johnson, meanwhile, targeted an even more exclusive demographic — women ages 25-49 with an annual income exceeding $70,000 — with its Fragrance Collection by Glade campaign, which provided a boutique fragrance experience to this heavy-spending demographic at a fraction of the cost of its designer counterparts. By creating an especially targeted shopping experience, the brand fueled product awareness and loyalty, and drove sales.

These days, it’s not enough to be wooed; consumers want to be entertained and interact. Lucky for marketers the opportunities are vast, and the fundamentals inspiring.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: Vertical Marketing Network

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Posted by JJ Nelson

Back Talk: Is Any PR Still Good PR?

May 31, 2011

The Internet has created forums for honest -- and not so honest -- consumer feedback. How do marketers navigate these channels?

We’ve all heard it — and said it — a thousand times: “Any PR is good PR.” The primary argument behind this old adage is that top of mind awareness drives sales, regardless of what the talkers are talking. But the Internet has truly challenged this, by increasing the opportunities for consumers to “say and be heard” at an alarming rate. Websites such as Trip Advisor and Yelp have created forums for honest — and not so honest — consumer feedback, and social networking sites such as Facebook and Twitter encourage users to offer up their likes, dislikes, opinions and recommendations at a dizzying pace. Not only do consumers need to be savvy when navigating these channels, but marketers do, too. You never know who’s saying what and worse: who’s listening. In the game of Trust, it’s hard to identify allies.

Maybe I’m just blogging out loud, but it seems like progress demands some new maxims. Here’s one: not all consumers are created equal. And the same goes for their opinions.

If that’s the case, then is any PR still good PR? If not, why? And if so, how?

We want to hear from you!

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: toprankonlinemarketing

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Posted by JJ Nelson

Samples Sell.

April 5, 2011

Face-to-face interaction, brand information make deals sweeter.

Like life, product sampling can be compared to a box of chocolates; consumers will take a bite out of most anything. For marketers, though, success lies in connecting brands with the right consumer.

It’s no secret that product sampling works – it always has and always will, especially if the swag is choice and the price is right (wink, wink). What’s truly exciting for marketers, though, is the ways in which this old trick is evolving. With websites such as BzzAgent, House Party and Start Sampling gaining attention, it’d be easy to assess that the sample lady isn’t the only way to introduce a brand’s experience directly to potential users. But to the thrill of integrated marketers, research suggests otherwise. One recent survey from Progressive Grocer claims that 78 percent of shoppers ages 21 to 25 (aka Millennials) actually prefer discussing a product with a brand representative over simply getting something for free, especially if that representative knows how to engage them in a meaningful way. Meanwhile, brands such as Dannon, Gold ’n Soft and Swiss chocolatier Lindt understand that high brand visibility still occurs best in-person; last week, Lindt served as a host sponsor of the Sony Ericsson Open in Miami, which last year drew over 300,000 tennis fans. Face-to-face promotion translates not just to education, but also to credibility and consumer trust. The Progressive Grocer report suggests there are lessons to be learned from the young: “Millennials will think more highly of companies that take the time to demonstrate and discuss products, show how they work or why they are better than competitors.” By doing so, brands foster loyalty and word of mouth campaigns that play out in person and online. No matter the age of the shopper, that’s something worth doling out with a heavy hand.

Maybe I’m just blogging out loud, but it seems like product sampling is more sophisticated than ever. The marketplace is loaded with creative and exciting ways to engage consumers, and offering them opportunities for feedback insures brands get “something for nothing,” too.

Perhaps no business knows sampling better than Costco, where “sample ladies” line the aisles eager to share a bite, a bit of product information and hopefully some know-how. The same goes for luxury cosmetics counters, where consumers don’t just buy; increasingly, they learn how to use new products and technologies. Sampling, after all, is a waste of money if your product is going into the hands of the wrong consumers. The only way to distinguish is to engage. Vertical Marketing Network understood this when executing demographic-specific campaigns for Dannon yogurt and Gold ’n Soft margarine. The agency currently has a brand ambassador program sampling new product lines for the yogurt brand, which has an existing healthy presence in the global Hispanic market. For the margarine brand, Vertical Marketing Network tapped research for the potential high use of margarine among Hispanic households to target this growing demographic, which led to Gold ’n Soft becoming the #1 margarine brand with Hispanics in Southern California.

Some brands, such as Kleenex, are sampling with totally integrated campaigns. The tissue titan’s recent “Softness Worth Sharing” promotion gifted some one million packages of Kleenex to shoppers, and in the middle of cold season, to boot. The promotion screams “warm fuzzy,” and will march on virtually via the brand’s Facebook page and company website, where consumers can send virtual Kleenex, and also offer product feedback. Kraft did something similar, distributing some 100,000 new product samples via the brand’s Facebook page, where recipients dished back what one blogger called “the good, the bad, and the ugly.” It sounds counterintuitive, she writes, but consumer reviews – even the bad ones – are good for brands (think of them as character building).

But most important – as we’re learning – are the ways in which consumers come to learn about a product in the first place. The Progressive Grocer report suggests personal engagement trumps product gain. Which could explain the secret behind websites like BzzAgent and Start Sampling. Sure, both put products in the hands of consumers, but both also rely on said consumers to act as advocates for their products and spread their opinions virally. The Progressive Grocer report concludes that in our Facebook and Twitter saturated world, it’s surprising that younger consumers seek face-to-face and information-heavy interaction. But is it, really?

Perhaps the sample lady knew best all along, she just needed an update.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: shimgray

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Posted by JJ Nelson

Back Talk: Will Interactivity Render TV Dead?

March 8, 2011

Like the consoles of yesteryear, has traditional TV advertising gone to seed? With more screens vying for consumer attention, will the industry survive?

Smartphones are now outselling computers, and the iPad is the hottest selling single electronic device. DVRs are being utilized at skyrocketing rates, as viewers fast-forward past commercials. Even television broadcasts are directing viewers to computer screens during commercial breaks for special behind-the-scenes features and interviews (ABC drew major flack last week from advertisers for encouraging Academy Awards viewers to do just that).

Maybe I’m just blogging out loud, but where does all of this convergence leave television? Is traditional network TV advertising starting a death march, or will it always play an important role in reaching large masses of consumers?

Tell us what you think of the future viability of network television.

This week, Blogging Out Loud and Vertical Marketing Network introduce a new feature, Back Talk, and we hope it inspires you to get involved in the conversation. Marketing is a complicated and varied business, and it’s inspiring to think out loud and blog things out. So, don’t be afraid to chime in.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: kruder396

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Posted by JJ Nelson

What Marketers Can Learn From The Oscars.

February 22, 2011

Brands — like movies — aim to stand out, attract buzz and shine.

An Academy Award is the film industry's most prestigious nod, and more than 40 million viewers are expected to tune in Sunday to catch the winners. Marketers, too, can employ movie-quality magic to engage consumers.

For some, the only thing better than the movies is the awards shows that celebrate them. And with the 83rd Annual Academy Awards set to air this Sunday, Feb. 27, theaters this week are sure to be packed, as movie buffs catch the last of this year’s nominated films (the Academy isn’t making this easy since they re-upped the Best Picture nominees to 10 last year). Talking to a Vertical Marketing Network coworker this week, I got to thinking that in many ways, film fans are like your average consumer: informed, opinionated and always ready for the next big thing. ABC reported last year’s Oscars averaged 41.3 million viewers, and while that number seems almost lame compared to this month’s record-breaking Super Bowl broadcast (which reported a whopping 111 million viewers), marketers can’t deny the facts: where there are stars, there are viewers, and where there are viewers, there are opportunities to engage consumers in both classic and innovative ways. In the grand scheme of things, perhaps it’s not the awards that matter at all, but the efforts that are made for a movie — or even a brand — to stand out from the rest, to attract buzz and ultimately to shine long after the red carpet has been rolled up ’til next year.

Maybe I’m just blogging out loud, but it seems like effective marketing is a lot like movie making. Sure, everybody wants to be “the best,” but it’s more important to be memorable and “moving.”

Like all savvy consumers, film fans like to stay current, not just to keep up with the Joneses, but to have an informed opinion. Striving for an award — whether it’s an Oscar, a Reggie Award, or a ChefsBest Award — is worth our while; recognition is a good thing, as it motivates, creates awareness and just feels good. No one can deny the power of winning an award. But marketers are in the business of selling consumer goods and services; to not think beyond the immediate reward would be foolish. Thus, when creating a campaign, it’s important to think beyond industry recognition and consider the real objectives:

  • brand loyalty
  • product awareness
  • new product introduction
  • retailer support, etc.

Think less Oscars and more People’s Choice. Some may consider the latter less prestigious, but if we consider the difference between a select few judging the end product (as in the Oscars) versus the body politic (power to the people), the concept of the Everyday Consumer as Judge is a powerful one. Statistics on the matter are sadly lacking, but the theory is no less easy to grasp: of the winners of this year’s People Choice Awards for movies, very few were nominated for the industry-coveted Academy Award. Still, the names that did win at January’s People’s Choice Awards — not just in film categories, but across the entertainment spectrum — are likely to be both remembered and revered (Glee, Zac Efron, Rachel Ray, The Simpsons, and The Twilight Saga, to name a few), than say an important Spanish art-house film. Do they both serve a place in the cultural mainstream? Absolutely, because they resonate with audiences albeit in different ways. But how many consumers actually use an award as the basis for consumption? When it comes to movies, plenty. The Oscars pack theaters all year long, and then some. But in the marketing world, a good campaign is rewarded because it meets its objective, ultimately sales and profits. Yet, that’s not why consumers buy. As one film blogger pointed out, “The films [nay, products] that will be remembered are the ones that people personally enjoy, and regardless of whether it won best screenplay, or best director, there are people out there that will remember them for the enjoyment they get when they watch [or, use] them.” At Vertical Marketing Network, we couldn’t agree more. And so we applaud the creators, directors, teams and visionaries of memorable marketing campaigns, whether they’ve won awards, or not.

We “move” consumers to buy, and that’s worth its weight in Oscar gold.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: indieridley

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Posted by JJ Nelson

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