5 Marketing Hits & Misses From 2011.

December 13, 2011

Not every trend turns out to be a hit, but even this "misses" can inspire. From Foursquare and Google+ to digital media and mobile money apps, 2011 was good for brands and marketers.

Deeper discounts, QR codes, web video. Many of the trends that emerged this year will continue to bewitch consumers and inspire marketers in 2012, while many we’ll be happy to take a break from (fingers crossed) in the coming weeks and new year. At the top of that list is Facebook, the social networking party that’s become so big it can no longer be described as one party, but rather several miniature mixers inside one gigantic rec room, albeit a virtual one. Google+ continues to attract consumer attention; Google boasts that its social media answer to Facebook attracted more followers this year than LinkedIn and Twitter combined, which sounds more impressive than it is. At press time, user numbers looked like this: Facebook: 800 million, Google+: 43.3 million (as of mid-October), LinkedIn: 135 million, and Twitter: 380 million. For my colleagues and me at Vertical Marketing Network, a little competition is a good thing, and no matter the social network, brands and businesses will continue to log on and engage. After all, it seems engagement is the marketing buzzword of the moment. Whether it’s in stores, online or via television, marketers are forever challenged to connect with their brand demographic in meaningful and authentic ways. And with so many tools at our disposal, we have plenty to look forward to.

Maybe I’m just blogging out loud, but it seems like yesterday’s micro trends are tomorrow’s everyday occurrences. Marketers can learn plenty from cultural hits and misses, and possibly influence a little sway.

Below, Blogging Out Loud’s Top 5 Marketing Hits & Misses from 2011 (OK, maybe not misses, but we’ve certainly had our fill):

Hit: Foursquare – The darling of the location-based social networking scene has redefined what is means to “check-in” and check businesses out. More than 10 million users can’t be wrong.

Miss: Google+ – No matter that they say (see above), the little social network that could has a long way to go before playing with the big boys.

Hit: Digital Media – Television may still be the preferred medium for old school adverts, but this year saw online advertising outnumber print for the first time ever. And it’s going to continue.

Miss: Augmented Reality – Not so much a miss, but rather: Let’s stop predicting its future and make AR what it’s going to be — not just the Next Big Thing, but the future.

Hit: Mobile Money – New mobile apps enable consumers to shop with ease and empower small businesses to operate like big ones with little to no cost. Will mobile money render the paper stuff a thing of the past?

Miss: Recession Marketing – Since we’re in the midst of the biggest holiday shopping season in recent memory, let’s stop talking “recession” and adopt a new and necessary sensitivity to the needs of average consumers.

Hit: QR Codes – Since we explored their potential a mere 3 months ago, Quick Response codes have gone from being “those bar code thing-ys” consumers barely understand, to stand-alone advertisements that connect brands and consumers on multiple levels, all with the help of a smartphone.

Miss: QR Codes – Still, has anyone seen a campaign that really truly works? And, more importantly, just how many consumers are using them?

Hit: Crowdsourcing — Thanks to the Internet and social media, never before have consumers had so much influence over brands and businesses. The trend will surely continue, but how will it shift?

Miss: Green Marketing – Everybody wants to save the planet, but we still have a long way to go in reducing media waste. Have any green campaigns caught your eye?

Blogging Out Loud will return Wednesday, Jan. 4, 2012. From our family to yours, happy holidays and best wishes for a safe and prosperous 2012.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: Stock photo

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Posted by JJ Nelson

Back Talk: What Can We Learn From Small Business?

December 6, 2011

Many small businesses do things differently than big box retailers. Do marketers have something to learn from them? Chime in below in the comments section.

By all appearances, the holiday shopping season keeps getting bigger and better; by lunchtime on Cyber Monday, news of this year’s record sales numbers were circulating widely to the tune of “For the Love of Money.” But the Ghost of Christmas Future is singing another carol. It’s message: think small business. While the National Retail Federation was reporting a record $52.4 billion in spending over the four-day Thanksgiving weekend (that’s Thursday through Sunday), and Cyber Monday sales were up 15% over last year, the American Express-sponsored Small Business Saturday was celebrating its own tiny victories. This year’s event, which encourages consumers to shop local, saw the credit giant offering card members a $25 credit for any $25 spent at qualifying small businesses nationwide, and the event’s Facebook page boasted 2.6 million “likes,” more than double last year’s numbers. In the spirit of the season, leading software developer Intuit finally jumped on the e-commerce trend; yesterday, the company announced Intuit SimpleStore for Facebook, which allows small business owners to accept debit and credit payments via the social network, and perhaps more impressively, automatically syncs a merchant’s website with its Facebook page. In August, the company partnered with Verizon Wireless to sell its smartphone credit card reader GoPayment, another nod for small businesses.

Maybe I’m just blogging out loud, but it seems like Small is the new Big. With more ways for small businesses to engage consumers, marketers best take stock and adapt accordingly.

Which prompts the question: What can marketers learn from small businesses? Has a recent campaign or effort inspired your marketing mind?

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: Emily Carlin

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Posted by JJ Nelson

5 Social Media Platforms Worth Thanksgiving.

November 15, 2011

Top brands go online to promote their name, spirit of the season.

The Thanksgiving "place mat" of social media platforms is as varied as our celebrations. Below, Blogging Out Loud shares 5 platforms worthy of Thanksgiving and your marketing consideration.

For the next 10 days, many U.S. consumers will forgo visions of sugar plums in favor of Thanksgiving, that delicious kick off to the holiday season’s biggest shopping events — Black Friday and Cyber Monday. Both in stores and online, social media is proving to be Santa’s preferred little helper, with smart brands promoting coupons, incentives and sales via Facebook and Twitter. According to a recent study by the University of Massachusetts Dartmouth Center for Marketing Research, 58% of Fortune 500 companies have an active Facebook presence and 62% are utilizing Twitter. Still, some surprising brands are turning to social media to promote both their name and the spirit of the season. John Deere, long associated with farming and, in recent years, trucker caps sporting their iconic green and gold logo, has used social media to launch Project Can Do, a food drive of sorts in which 300,000 cans of food will be used to construct a model of a John Deere tractor before turning to stock a food bank in Illinois. The campaign — designed to raise awareness of the role farmers and ranchers play in producing healthy food for the growing population — largely uses Facebook to engage both consumers and the agriculture businesses it celebrates. The brand’s Facebook page features a “design a can app” and other features such as live streaming, photos and forums to engage farmers, who John Deere notes, are eager to engage consumers in new ways. That “can-do” attitude inspired my Vertical Marketing Network coworkers and me to consider other social media platforms that celebrate the season’s most social holiday.

Maybe I’m just blogging out loud, but it seems like the potential of social media is as diverse as the brands the consumers who use them. A greater number of platforms can only mean more ways to inspire and engage.

Below, 5 social media platforms worthy of your Thanksgiving and marketing consideration:

1. The Ever-Expanding Twitter-sphere – Social media’s equivalent of a chat room has reached more than 100 million global active followers, with an additional 400 million unique monthly browsers, up 70% since the beginning of the year. Just as impressive, 55% of Twitter’s active users rely on cell phones to engage.

 2. Tumblr, minus the “e” – The micro-blogging site is said to be the best thing since WordPress, and millions of users agree. Brands are starting to jump on board, too.

3. Sonar Power – Our favorite new mobile app  shows hidden connections we share with strangers nearby. Whether they be friends, friends of friends or like-minded strangers, Sonar connects consumers using shared connections, such as mutual Facebook friends and fan pages, common Twitter interests and more.

4. The Plus-side of Google+ – Social media’s NBT hasn’t proved to be quite that, logging 40 million users to Facebook’s 800 million. Still, Google+ and its +1 feature are maintaining interest and redefining the ways consumers talk about media contact. No wonder experts say the battle’s not over.

5. Vimeo, for other video – Just like Google+ is no Facebook, Vimeo is no YouTube. Last week, the video-sharing website reported 150,000 paid subscribers, making it the 13th online video destination according to comScore. Still, the platform continues to draw a highbrow creative audience who share an interest in both video making and community.

Now that’s something marketers should be thankful for.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: Care Networks

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Posted by JJ Nelson

Marketing’s Brave New Dimension.

November 1, 2011

Augmented Reality apps create virtual worlds on top of real ones.

The line between reality and illusion is getting thinner. Augmented Reality mobile apps use built-in smartphone features such as cameras, compasses and GPS to build virtual worlds -- entertaining and helpful -- atop real ones.

It was Albert Einstein who famously observed that “reality is merely an illusion, albeit a very persistent one.” Imagine what he would’ve thought of Augmented Reality. Just how common is Augmented Reality (AR)? Think about football broadcasts where the yellow first-down marker is seen on every play? Or, consider Olympic broadcasts where the current position of the race leader is projected on the challenger, from swimming races to downhill skiing. Apply AR to the world of smartphones and mobile apps and you have a dimensional revolution. With Gartner estimating that U.S. sales of smartphones will increase from 67 million in 2010 to 95 million by year’s end (making it the highest-selling consumer electronic device category), and Nielsen reporting that more than half of U.S. adult consumers will be smartphone savvy by December, the modern marketplace would seem — to Einstein, anyway — almost a delusion. But marketers know better. Reality has never held so much potential for illusion. Take, for example, AR mobile apps. While AR is far from new — brands ranging from BMW and Toyota to Doritos and Wrigley have been using AR for years to engage consumers online — the implementation of AR technology in mobile apps is only now causing electronic waves. With smartphone sales rising, consumers are no longer confined to their home computers and webcams. Using smartphones and built-in technologies such as compasses, GPS and gyroscopes, consumers can use mobile apps to create virtual worlds atop the real one. It’s no wonder ABI Research is expecting the market for AR to top  $350 million by 2014. The illusion is very real, indeed, and for marketers, the possibilities are as exciting as they are endless.

Maybe I’m just blogging out loud, but it seems AR technology creates an inspiring picture of the present and future. Marketers should Applaud and Respond to the changes AR creates in products, consumer expectations and marketing itself.

Used correctly, AR technology can offer entertainment, engage a wider audience and amplify the kind of consumer experience a brand hopes to impart. One of the first mobile apps to successfully implement AR was ARSoccer, which helps consumers to better their ball skills by aiming their smartphone camera to the floor, where the app then projects a soccer ball onto the smartphone screen to be kicked around and then some. Since then, AR technology has expanded to include mobile apps such as AR: Augmented Car Finder, which does exactly what it claims to do, Metro AR Pro, which identifies subway and metro stations in major cities, and Wikitude, which allows users to explore their surroundings by producing — again via the smartphone camera — icons and Wikipedia articles for nearby places of interest. And now that Apple is in on the mapping game, these features are sure to increase. But AR technology doesn’t stop at games and geography. Real Estate agents in 25 major U.S. markets can benefit from mobile apps such as ZipReality Real Estate, and businesses ranging from big to small are being discovered with the Yelp app’s AR features. Last year, in an effort to appeal to the twentysomething demographic, Kia Motors created an AR game for its Facebook fans. And retailers such as H&M and J.C. Penny have used AR tricks such as virtual mirrors to engage consumers with “illusions of grandeur.”

After all, isn’t our modern-day reality just that: grand and vast and not an illusion, but a glimpse of future potential?

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: turkletom

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Posted by JJ Nelson

5 Marketing Tips For Your Brand’s X-Factor.

September 27, 2011

New show engages consumers on all levels; marketers can, too.

Television's newest show it ripe with marketing lessons. Brands can -- and should -- unlock their own x-factor.

Simon Cowell was back last week with the much-hyped premiere of The X-Factor and while ratings might not have been as high as he wanted, there’s no denying that the creative minds behind the latest singing-competition show are breathing new life into what increasingly feels like an old genre. The X-Factor could reshape the ways consumers engage with a brand on multiple levels. The X-Factor goes beyond “the American Idol effect” in that it is not just about the singing voices of a few; the show is giving fans voice, too, especially online. Marketers can learn a lot by “tuning in.” Head over to the show’s website, and you’ll see that fans of The X-Factor are getting almost as much screen time as the show’s celebrity judges and budding stars. The X-Factor Community presented by Pepsi is essentially a loyalty rewards program that encourages fans of the show to join in and earn points for tasks as simple as daily logins and connecting to the show on Facebook and Twitter. Although the points have no actual value, some 3.5 million fans have connected to the show via Facebook and the “newsfeed” of fan activity on the show’s website indicates a little healthy competition can go a long way. Beyond existing social networks, fans can use The X-Factor Community itself to connect with other fans and actual friends. It’s a show-specific social network, and consumers are using it. PepsiCo hopes their also picking up cans of its namesake soda. The brand has partnered with FOX to promote the show and is running a campaign that uses image recognition and SMS. Just when my Vertical Marketing Network colleagues and I were debating the potential of QR codes, a PepsiCo executive tells Mobile Marketer the decision was based on research that shows more people have SMS and camera phones than QR code reader apps. Either way, the reward for the Pepsi campaign will likely fuel competition and participation: Pepsi is giving away grand prize trips for two to L.A. to watch a taping of The X-Factor each day though Oct. 29. That’s a lot of soda…

Maybe I’m just blogging out loud, but it seems like marketers have a ‘x-factor’, too. In our increasingly technology driven world, winning campaigns seek to engage consumers on all levels.

Successful marketing campaigns create buzz and excitement; sometimes, they’ll even drum up a little healthy competition. Below, 5 marketing takeaways from The X-Factor:

1. Consumers like rewards, even virtual ones. Witness the aforementioned “fan-feed” as proof.

2. Social media is a tool marketers can use to fuel healthy competition and –repeatedly — bring attention full-circle, back to the brand.

3. Successful partnership marketing is mutually beneficial.

4. Brands can — and should — engage consumers online in new and interesting ways.

5. The cell phone isn’t just the ultimate accessory; for marketers, it’s a gateway — to consumers, to technology and to the allusive, yet essential, Factor X.

With increasing ways to activate your brand’s potential, marketers are wise to give voice to their own X-Factor.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: Leif Carlsen

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Posted by JJ Nelson

Back Talk: Have You Gone QR?

September 20, 2011

For brands and marketers looking to tap new technologies, it's hip to be square, as in QR code square. The 2-D bar codes can be used as gateways for consumers to access special information.

About a year ago, Vertical Marketing Network blogged about what some industry insiders were touting as the Next Big Thing. While they may not be as ubiquitous as Facebook fan pages and Twitter feeds, there’s no denying that QR codes are popping up with more regularity, on packaging and in publications, on billboards and even the sides of taxi cabs. Short for Quick Response code, QR codes are 2-D bar codes that can be scanned using a smartphone camera to then transmit information, and they (along with 3-D technologies such as WiMO) are helping brands in the auto (Ford, Chevy), beauty and fashion (Calvin Klein) and entertainment (CBS, HBO) industries engage consumers and redirect them to company websites, product and promotional content, and special features. Toys ‘R’ Us is using them on in-store product signage, where they’ll likely attract young consumers with their video game-like graphic. Meanwhile, Quaker Oats has gone QR in a different vain, placing them on in-store signage and product packaging to encourage parents – not kids – to scan them to then send young fans personalized messages from teen heartthrob Nick Jonas. And in perhaps the boldest indicator of the potential for QR codes, a supermarket recently set up a “virtual grocery” in a South Korean subway stop, in which consumers could “shop” with a quick point and scan; then, after checkout, the virtual goods were made real and delivered to the homes of surely happy shoppers.

Maybe I’m just blogging out loud, but it seems like now more than ever it’s hip to be square. QR codes are effective and forward-thinking, not to mention fashionable and fun. As technologies continue to develop, so too will opportunities to implement them.

Which prompts the question: Do you think this hype is justified? What interesting campaigns have caught your marketing eye and caused you to go QR?

Please share you thoughts.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: JA_FS

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Posted by JJ Nelson

Mobile Money Goes Mainstream.

August 30, 2011

New applications promise to change the ways we spend forever.

Forget cash. Soon-to-be-released platforms from Google, Isis, Visa and others will allow consumers to leave their cash, plastic and coupons at home, and spend and save with the wave of a smartphone.

After last week’s smattering of seasonal storms, “change” is a term likely to remain closely associated with the climate. That is until next month, when Google is expected to release its highly anticipated Google Wallet application, one in a series of apps from commerce and media outlets rumored to be coming soon to a smartphone near you. Smartphone use and m-commerce continue to grow rapidly; recent numbers from Forrester Research suggest U.S. m-commerce will reach $31 billion by 2016 (that’s quite an increase from the $2.2 billion Americans spent on m-commerce in 2010). For brands and marketers, the only thing more exciting than this projected growth is m-commerce’s imminent makeover, as Google, Isis (a joint venture between AT&T, T-Mobile and Verizon) and even Visa prepare to unveil platforms that will allow consumers to abandon cash, plastic and coupons completely, in favor of their trusty smartphones. In its early stages, m-commerce was an alternative to home computer and in-store shopping, allowing smartphone consumers to browse and make purchases by either surfing the web or using site-specific applications, such as those from eBay and Fandango. But this new wave of technology, and the new face of mobile money — which will allow consumers to do all that, and more — promises to redefine the ways in which consumers spend forever. And while the effects on marketers remain to be seen, one thing is certain: change is taking us all by storm, and smart brands and marketers should get prepared.

Maybe I’m just blogging out loud, but it seems as if mobile money enables brands to shine and consumers to spend in new and exciting ways. Tech-savvy marketers should make the most of changing technologies.

The fact that much of that change has yet to be seen hasn’t stopped my Vertical Marketing Network coworkers and I from buzzing with anticipation. When Google revealed its Wallet app in the spring, it merely promised the service was coming soon; rumors have pinned “soon” as September. Google’s recent acquisition of Motorola certainly seems a relevant precursor to the company’s ambitious mobile technology rollout. In addition to buying Motorola Mobility, which runs Google’s Android operating system, Google plans to manage Motorola Mobility separately and keep Android open for use by competing mobile brands. This, no doubt, was part of what inspired the Isis venture, which will launch in Austin and Salt Lake City in early 2012. Like Google Wallet, Isis technology will allow consumers to pay for goods using their smartphones; abandon their cash, cards and coupons; set up alerts for online deals; and track their spending. In addition, Google Wallet plans to offer businesses various types of purchase data, and plans to incorporate location-based advertising and personalized promotional content. And Google’s not just stopping there. Two weeks ago, the company announced the expansion of its Google+ social network to include gaming applications, which drum up interest as well as dollars. No doubt this onslaught of change will redefine the landscape, be it mobile, monetary, online or otherwise.

Finally, change to be excited about.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: AMagill

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Posted by JJ Nelson

Back Talk: What’s Your Back-To-School Essential?

August 23, 2011

It's time to sharpen your pencils and your eye for integrated marketing campaigns. Back-to-school season is loaded with lessons for savvy marketers; share your season essentials below.

As summer begins to wind down, consumers are embracing fall and the back-to-school frenzy that comes with it. Once again, Target is the preeminent educator of innovation and inspiration, this year offering new in-store interactive technology, Facebook promotions and online coupons. And what’s the first lesson of the back-to-school season? Be on the leading edge of promotion for your brand. Coupon Cabin recently polled some 3,400 parents and found 64% plan to use coupons and/or online codes for back-to-school shopping, and 43% of that shopping is expected to happen online. Meanwhile, new social networks and applications such as Spotify and Want It are influencing the ways brands and consumers interact and spend. It’s a virtual pep rally, and savvy marketers should catch the spirit.

Maybe I’m just blogging out loud, but it seems like back-to-school promotions can inspire longing in kids and their parents alike. Marketers can learn a lot by doing a little homework.

Which prompts the question: School supplies aside, what’s your “back-to-school” essential? What integrated marketing campaigns and/or innovations have caught your eye, and how will you use them?

Please share your thoughts with us!

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: aaron13251

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Posted by JJ Nelson

On The Funny Side Of The Marketing Street.

August 16, 2011

3 rules for engaging humor when promoting your brand’s image.

Juggling humor and honesty is no easy task, and marketers are wise to be cautious in doing so. Still, surveys show online consumers respond well to campaigns that encourage laughs.

Ask most industry professionals about effectively using humor in marketing, and their answer will turn gravely serious: don’t do it. Humor, they’ll opine, is risky business; then they’ll spout the oft-quoted Claude Hopkins: “People don’t buy from clowns.” Historically, that might true, but a recent report from Marketing Sherpa suggests a little laughter goes a long way in attracting the almighty friends, fans and followers. According to the study, while more than 60% of social media users connect with brands to learn about new products, features and services, 35% of respondents respond well to campaigns seen as entertaining, funny or insightful, where less than 30% are drawn to campaigns focused on company culture, environmental responsibility and boring things like company policies. With recent surveys revealing more than half of all social media users take their Facebook, Twitter and Google+ habits with them on vacation, numbers like these prove to be no laughing matter. The challenge for marketers is that humor, like beauty, lies in the eye of the beholder. And while some will argue that effective humor is attention-getting, engaging and creates word-of-mouth, one bad joke can alienate an entire demographic. That’s seriously funny business, indeed.

Maybe I’m just blogging out loud, but it seems like marketing laughter is a medicine best served O.T.C. — that’s off the cuff, but not out of control.

We often see bold, edgy and totally spot-on campaigns that employ humor to attract consumers. A recent Jose Cuervo campaign made me and my Vertical Marketing Network coworkers chuckle. Through the brand’s Facebook page, consumers are challenged to admit they “suck at making margaritas” to receive a coupon for the brand’s pre-made margarita mix. Users start by clicking the “OK, I admit it” tab, a sort of self-deprecating resignation that likely inspires many a tequila drinker to LOL at the ad and, perhaps, themselves. It reminded me of a Vertical Marketing Network campaign from years ago, in which the agency literally steamrolled hundreds of that most-dreaded of holiday treats — the fruitcake — in a humorous and buzz-worthy promotional effort for client Kahlua to announce the brand’s own holiday baked good and gift with purchase, the Kahlua brownie. Writing independently about marketing to the Hispanic/Latino consumer, an industry insider writes about an effective radio spot in which humor was used to get the listener’s attention but ultimately, and more importantly, built brand loyalty by making an emotional connection with the target demographic. Humor, it seems, is more versatile than thought. Keeping this in mind, some rules of engagement:

1. Know your audience, and don’t offend them. This is the umbrella rule for being politically correct and socially sensitive. Not all humor needs a specific target, and the best jokes often don’t.

2. Keep it light, keep it bright. This could be the reason jokesters thrive on social media forums such as Twitter, where brevity and wit are celebrated.

3. Remember your point. It’s the brand, and/or product, that ultimately needs to benefit from any funny business. If the message is not first true to them, and second not appealing to your target audience, there’s little appeal. And that’s no joke.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: Michael David Pederson

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Posted by JJ Nelson

Back Talk: What Marketing Terms Should Retire?

July 5, 2011

Last year, Vertical Marketing Network penned a handful of marketing terms we hoped to see more of. But what about industry lingo we're tired of? Have certain marketing terms gone the way of quills and ink?

“What is in a name?” the love struck Juliet asks her handsome Romeo in Shakespeare’s famous tale of teen angst. To her, “that which we call a rose by any other name would smell as sweet.” And that may be true, but without stirring the grave of one the world’s most respected wordsmiths, I beg to differ. After all, names, words, and the ways in which things are described carry a lot of weight, especially in our modern world, where slang terms such as “belieber” and “G.T.L.” have become so ubiquitous the most polished pundits are declaring: OMG! Last year, Vertical Marketing Network pitched some new words — both real and imagined — we hoped to see more of; “apportunity,” “clipsters,” “onspiration,” and “vertical activation” made the shortlist. But what about terms we’ve had enough of, such as “new media,” “viral” and anything relating to Charlie Sheen? One Vertical Marketing Network coworker cringes at the overuse of “24/7.” Another sighs at the slightest hint of “synergy.” Is it fair to assume that our lightening-speed living deserves a lexicon to match? What would Shakespeare do?

Maybe I’m just blogging out loud, but it seems modern times call for modern rhymes. Traditional marketing lingo often feels outdated, while last year’s NBT (that’s, Next Best Thing) feels overplayed.

That said, is there any traditional or newer marketing terms you’d like to see retired? Is there a word or phrase that doesn’t sit well with you? Why, and what alternatives have you heard that ring more true?

We’d love to hear your ideas!

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
Photo credit: b1gw1ght

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Posted by JJ Nelson

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